About Us

Modern Life Insurance with:

Grey square with white plus Assura logo in the centre
Up to 200% Multi-Claim Critical Illness Cover
Grey square with white plus Assura logo in the centre

200% Dual Life Cover

Grey square with white plus Assura logo in the centre

Doctor-on-Demand with 24/7 GP Services

Grey square with white plus Assura logo in the centre

Life Empowered Membership Benefits

Hi … We are Assura Protect

We are a new type of life insurance provider with a very simple vision: to provide you, and your family, Better Cover…Longer for the modern world.

Assura’s founders are Protection Advisors, Actuaries, Risk Managers, Underwriters and Technologists committed to delivering customer value over the life of a policy – not just a single benefit payment.

Life Empowered is more than our motto – it is Assura’s commitment to Policyholders.

How does Assura Protect deliver Life Empowered life insurance?

Innovative ProtectionNavy plus Assura Protect logoDigital TechnologiesNavy plus Assura Protect logoDirect to Consumer
Traditional life insurance looks increasing out of sync within today’s modern world. This is why Assura Protect has designed Dividend Life with:

+ Up to 200% Multi-Claim Critical Illness Cover

+ 200% Dual Life Cover

+ Membership Benefits

+ Competitive Premiums
Assura Protect’s integrated technology platform includes:

+ Direct Underwriting Engines

+ Smart-Tech Customer Service

+ Integrated Policy Wallets & Apps

+ Automated Claims Tracking & Notification

To enable an easier, quicker and a more engaged life insurance experience.
Assura Protect’s focus is providing great protection products and service directly to our customers.

By simplifying our customer engagement Assura is better able to deliver:

+ Greater cost and premium savings

+ Increased Customer Service Levels

What policyholder protection exists for Assura Protect polices?

For further peace of mind, Dividend Life from Assura Protect is covered by the FSCS (Financial Services Compensation Scheme), which protects 100% of any approved benefit claims should Assura’s issuing carriers fail or cease to exist.

For more information, please click Insurance protection & compensation | Check you’re protected | FSCS.

Innovative Protection

Traditional life insurance looks increasing out of sync within today’s modern world. This is why Assura Protect has designed Dividend Life with:

+ Up to 200% Multi-Claim Critical Illness Cover

+ 200% Dual Life Cover

+ Membership Benefits

+ Competitive Premiums

Digital Technologies
Assura Protect’s integrated technology platform includes:

+ Direct Underwriting Engines

+ Smart-Tech Customer Service

+ Integrated Policy Wallets & Apps

+ Automated Claims Tracking & Notification

To enable an easier, quicker and a more engaged life insurance experience.

Direct to Consumer
Assura Protect’s focus is providing great protection products and service directly to our customers.

By simplifying our customer engagement Assura is better able to deliver:

+ Greater cost and premium savings

+ Increased Customer Service Levels

What policyholder protection exists for Assura Protect polices?

For further peace of mind Dividend Life from Assura Protect is covered by the FSCS (Financial Services Compensation Scheme) which protects 100% of any approved benefit claims should Assura’s issuing carriers fail or cease to exist.

For more information, please click Insurance protection & compensation | Check you’re protected | FSCS.