On 31st July 2023, the Financial Conduct Authority (FCA) introduced Consumer Duty – a new set of consumer protection regulations for Financial Services and Products within the U.K.
The Duty focuses on four core protections for customers of retail financial products, specifically:
- Products and Services
- Price and Value
- Consumer Understanding
- Consumer Support
As a new protection product within the U.K. market, Dividend Life from Assura Protect has been designed to embody Consumer Duty across:
+ Products and Services
Assura + Protect’s policies are designed for modern life, providing you Better Cover, Longer.
+ Price and Value
Assura creates value through:
1. Enhanced Covers
– 200% Critical Illness Covers
– 200% Critical Illness Covers
– Guaranteed Insurability Options
2. Policy Benefits
– Award-winning Annabel app provides membership rewards & services.
– Cashback & Discounts from over 300 retail partners.
– Targeted annual savings of up to £2,500 for a family of four.
3. Competitive Premiums
+ Consumer Understanding
To help determine “Best Fit Cover” – Assura customers can use:
1. Annabel – Assura’s Robo Advisor and digital insurance manager.
2. Agent – Talk directly to an Assura agent or consultant.
3. Online Resources – Review product guides and explainer videos at your own pace.
4. Custom Search – Use Annabel’s AI enhanced website search to find answers quickly and intuitively.
+ Consumer Support
Consumers can engage with Assura + Protect via:
1. Chat – 24/7 in the Annabel app.
2. Call – Customer Support is available via phone and email on weekdays between 8:00am and 8:00pm and on Saturdays between 10:00am and 2:00pm.
3. Email – info@assuraprotect.com.
4. Write – 86 Gloucester Place, London W1U 6HP.
5. Social –
See how Dividend Life Cover, Benefits & Premiums compare to national U.K. life insurers and get a complimentary quote.
